Rapid growth of online dating services

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With a birth rate of 120 men for every 100 women, rural, lower-income men are most affected.

General demographic forecasts suggest that within the next decade, about 15% to 20% of Chinese men will not be able to find brides.

That is not to say that online dating has changed the values and criteria of Chinese singles completely.

On the contrary, the primary players in this space — Jiayuan, Zhenai and Baihe — advertise themselves explicitly as marriage websites focused on helping singles find their future life partner.

As of the 2005 census, there was a staggering gender gap of approximately 32 million more males than females under age 20.

Because of this gender gap, the first level of pressure comes from the fact that there are simply not enough women available for all of the men.

While urbanization opens up economic opportunities for these individuals, it simultaneously closes social outlets, making online dating networks increasingly important in the search for a potential partner.

Impact of the One-child Policy Moving to a new city and restarting one’s social life might be considered commonplace in many countries.

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“More so than ever, Chinese people are leaving their hometowns for educational or professional opportunities in cities like Beijing, and in doing so are forced to recreate their social network from scratch,” says Koo.Because this policy did not have the desired result, in 1979 the government enacted the One-child Policy, which restricted parents to one child, in some cases offering incentives to ensure compliance.China quickly felt the impact of this series of population-control measures.But the “goods” being hawked by the seasoned ladies behind the stalls are not scarves or souvenirs, but rather singles.Welcome to the People’s Park “marriage market,” where thousands of adults — mostly aging parents — come daily to scan the sea of personal ads, meet with matchmakers and chat up other parents eager to find a partner for their overworked, unwed children.

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