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She revealed that "Big White Room" would be on the album and was written from an experience she had when she was 11 years old, although she wrote the song at age 17, in hospital, where a ward mate, a little boy, died.Jessie J says the album's title track, "Who You Are", is one of her proudest creations, she said the song is a "positive role model for young people" and "I always say that I'm half-artist, half-therapist".Her first American television appearance was as the musical guest on NBC's Saturday Night Live on 12 March 2011.With the success of Who You Are in North America, Jessie was chosen to tour as the opening act for American pop artist Katy Perry's California Dreams Tour in 2011 but pulled out after breaking her foot in rehearsals.Later in the year a change in management to Sarah Stennett and Nadia Khan of Crown Music allowed record deal negotiations to take place.Jessie eventually signed with Lava as part of a joint venture with Universal Republic.Jessie has also written lyrics for artists such as Chris Brown and Miley Cyrus, including "Party in the U. Despite people thinking that her first notoriety was through You Tube, Jessie was signed for four years before her first video was posted.
She was also the support act for Cyndi Lauper during Lauper's UK dates of her 2008 Bring Ya to the Brink tour (Lauper invited J to join her on stage for the performances of "Girls Just Want To Have Fun"). Jessie J was also part of a girl band, called Soul Deep, for two years, however, believing "it wasn't going anywhere," she left the group.Her follow-up single "Price Tag" was released in late January 2011. "Price Tag" was released in the US on 1 February 2011 and peaked at 23 on the Billboard Hot 100."Price Tag" also charted at number-one in New Zealand and Ireland and is the most successful online video J has released.After seeing an impressive US showcase, Lava, along with several other labels, was keen to sign the artist but progress was hampered by her management's insistence on, what Flom called, a "crazy deal", and their refusal to let Jessie speak to any labels directly.Despite this, Senior Director of A&R at Lava, Harinder Rana, made surreptitious efforts to meet Jessie on her own in winter of 2008.