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But when he paid the money and logged back on, he was crushed to discover that not a single one of the profiles he’d been shown could be contacted.
This was because they were “registered” and not “paying” members.
Last year, 7.1 million single Britons looked for a partner online, 800,000 more than in 2011, when, according to uk, there were 6.3 million.
But despite the significant increase in the number of daters, total revenue for the UK dating industry is falling, meaning firms are making less money per head.
After filling in the questionnaire, the man registered for the site and was delighted with the follow-up email he received.
Searchmate offered to upgrade Aileen to its “Platinum” membership, a service via which customers are assigned their very own matchmaker who will proactively look for potential matches outside Searchmate’s client base.
Searchmate has disputed Aileen’s claims and said it had not received any correspondence from her after the letter was sent in November.
It said it made a number of attempts to call her since, but that it had not been able to reach her.
Searchmate had so far suggested four – two of whom she’d already seen on rival site Plentyoffish.com, a free site, and who had both already declined to date her.
In November she received a letter from a Searchmate adviser saying that her membership was “not progressing as expected”.