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For example, why not offer new customers — who have subscribed but never bought — a discount.Give past, loyal customers access to a “hidden” series of products for the new season as a reward for their loyalty. Implementing this type of segmentation can be as simple as pulling the order history out of your database and adding a true or false value to your email marketing list.

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These emails were from startups, big brands and everything in between.For every 10% of customers that bother to head back to your site and find your support email or create a ticket, you can guarantee that 90% will simply bail when they can’t hit reply.Do you want to miss out on 90% of what your customer base are saying?Next time you send out a promotional newsletter I’d recommend having at least two segments: Customers that have purchased before and new customers.Use simple segments to change your offer in each email you are sending and, ultimately, improve your profit from this campaign.

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