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Brand deals, sponsorships and food tastings are some of her job perks.She told TNP: "Some may think being an influencer isn't a real job because they have this perception that it is all about looking good for the 'gram.

That is why being a minister or public figure is something most people do not want to do.

One of the influencers featured is Ms Ang Qiu Ting, better known as Bong Qiu Qiu to her fans.

She will be teaching alongside Singapore Idol finalist-turned-mumpreneur Malaque Mahdaly and Tan Jun Jie, co-founder of online cooking channel The Meatmen.

"Most keyboard warriors want to make the target feel bad and there is no way I will allow myself to cave in to that." Despite the negatives, Miss Tiong said her online following is beneficial for her swimwear business Sorakini, and Instagram has become a platform to interact in a "real and genuine" way with those who attend her spin classes at Absolute You.

Ms Sylvia Chan, co-founder of You Tube channel and production house Night Owl Cinematics, which has attracted almost a million subscribers since it was established in 2013, acknowledged that some people, including herself, would rather be called content creators.

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