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Initially, instead of utilizing Tinder's current swiping motion for making matches, users had to click either a green heart or a red X to select or move on from a displayed photo.
As of late 2014, an estimated 50 million people used the app every month with an average of 12 million matches per day.
Users can choose whether this is displayed on their profile or not. On December 2018, Tinder launched a new editorial website: Swipe Life On May 10, 2019, it was reported that Tinder was planning for a lighter version app called Tinder Lite aimed at growing markets where data usage, bandwidth and storage space is a concern.
On August 6, 2019, Match Group announced that Tinder had 5.2 million paying subscribers at the end of 2019's second quarter, up 1.5 million from the year-ago quarter and up 503,000 from the first quarter of 2019.
In 2015, Tinder introduced the ability to go back to rejected profiles via a "rewinding" function, allowing users to correct mistaken actions.
This was previously not possible, as rejected profiles would simply not appear again.