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The Stratocaster was first introduced in spring 1954, it may well be the most popular and copied guitar design ever.
Asymmetrical double cutaway body, contoured body on back and on lower bass bout (where forearm rests), 3 single coil pickups with exposed poles, jack angled into top, tremolo standard (but available without special order), 3 knobs (volume, tone, tone), gold plated parts optional till 1967.
You can see the difference in all 3 versions below, the last one being the style used by CBS until the 1980’s when Fender changed back to using the “transition” and “spaghetti” logos, depending on the model.
What’s interesting is that the logo you know see on the website (below), white lettering on red background, is pretty damn close to the first ‘spaghetti’ style logo but for a few positional changes, curves and proportions.• The white on red version of the logo has now been archived to my Logo Stack collection, filed under: Fender I have crudely over laid both the original, and new logos (below), for comparison.
Black Fender peghead decal with 2 patent numbers (2,741,146 & 3,143,028).
"F" style tuning gears replaces "Kluson-Deluxe" gears. 3 bolt neck with micro-tilt replaces 4 bolt system.
As with the Marshall logo, the original ‘spaghetti’ style Fender logo (above) is by [someone unknown], although general chatter suggests it was based on Leo Fender’s own signature with the ‘F’ being simply reversed!
The term ‘spaghetti’ wasn’t official, but was penned by Fender enthusiasts and collectors in later decades.
This original version of the logo was used in the 1950’s and 1960’s on most of the Fender instruments, including: as well as several other Fender instruments of that period.
The gold logo (above) with black outline was called the ‘transition logo’, and was designed by adman and graphic designer, Robert Perine.
"Small" peghead, round string tree, truss rod adjusts at butt. Serial number on neck plate (except April to May 1954 models on back tremolo plate).
Neck is 1 piece of maple with black dot position markers.