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The monetization of romance in the form of dating apps has allowed users to take their online dating experience with them wherever they go."Mobile services are forecast to be the fastest growing segment over the next five years as operators, including Interactive Corp.The first thing the visitor sees upon arriving to the website is a call to action to sign up with one simple question, underneath of which they display the engagement trustmark.This gives visitors the reassurance needed to feel comfortable creating a profile.So there's no longer a negative stigma attached to online dating," said the report's author, Victor Anthony, Topeka's managing director of Internet media. In a recent Pew Internet survey, 59 percent of Americans said they consider online dating a good way to meet people compared with 44 percent in 2005. are single, meaning there's plenty of opportunity for dating sites.Other research suggests that more than a third of married couples now meet online. The unmarried population stands at 47 percent, up from 42 percent in 1994, according to the Census Bureau.
Match also owns the dating app Tinder—one of the fastest-growing apps in the market—and the company hasn't even begun to monetize it yet. Another factor boosting the online dating trend is cost: It's simply a much cheaper way of getting a date.Mate1.com, a dating service with over 45 million members, places the engagement trustmark front and center on the homepage of their site.By placing the trustmark on the sign up form, visitors can immediately see that the site is safe before sharing their personal information.Using dating websites typically requires giving out intimate information in hopes of finding a compatible partner.It's not only your favorite cuisine and dream vacation destination, but also highly personal questions about habits, preferences, and desires.